14 Things to Know About The New Woo Logo In 2025
If you are a WooCommerce store owner or someone who follows the platform closely, you must have noticed the logo change.
Woo has refreshed its branding, introducing a new purple logo that shows off its ambitions for the new year. The new logo brings with it a new perspective and a rejuvenated approach toward ecommerce.
According to Woo Artistic Director Beau Lebens, Woo has changed its product strategy based on the feedback from customers and the community. They are now focusing not only on being a collection of plugins and services but on becoming an integrated platform that has the potential to power the future of online selling.
What does that mean for store owners, and how should you use the Woo Logo now? We will find out in this guide. Here we have added 14 key tips to keep your branding Woo-compliant and help you benefit from the logo change.
Things to Keep in Mind While Using Woo Logo – 14 Major Changes
To make sure you don’t get overwhelmed with all the new changes, we have summarized the key updates here. Follow the do’s and dont’s given below to kick-start your branding this year:
1. Use the New Purple Woo Logo
WooCommerce has launched its new logo in a quirky purple color. If you own a Woo store or sell products on the platform, you must keep the technicalities of the logo in mind. Below are the details of the logo as mentioned on the official WooCommerce Brand and Logo Guidelines.
Color Name | Woo Purple 40 |
| Hex Code | #873EFF |
| CMYK (Cyan, Magenta, Yellow, Black) | C66 M76 YO KO |
| RGB (Red, Green, Blue) | R135 G62 B255 |
| Pantone Equivalent | Pantone: 2665 |
2. Add a Monochrome Background With the Logo
The Woo wordmark is now their preferred brand expression, which represents flexibility, empowerment, and trustworthiness. The full-color version of the logo should only be used on a solid white background that maintains legibility and supports brand consistency. For any other background than plain white, use the appropriate monochrome version of the logo instead.
| Black | White |
| #000000 | #FFFFFF |
| C100 M100 Y100 K100 | CO MOYO KO |
| RO GO BO | R255 G255 8255 |
| Pantone: Black | Pantone: White |
Black Background
The black version of the wordmark is designed for light, solid backgrounds (except white). It ensures clear visibility and readability while maintaining brand identity.
White Background
The white version of the wordmark is meant for dark, solid backgrounds. It maintains optimal visibility and readability while preserving brand identity.
3. Ensure the Right Proportions & Safe Space
The wordmark maintains precise proportions and optical adjustments to ensure visual balance. Any alteration or distortion of its elements is not allowed.
The safe space around the logo prevents other graphic elements from interfering with its clarity and consistency. For the Woo wordmark, this space is determined by the size of the letter “O” in the logo.
4. Refrain from Logo Modifications & Apply on Solid Backgrounds
The Woo wordmark should always be clear and easy to read. Changing its shape, adding effects, or modifying its design in any way is not allowed, as it can affect its appearance and consistency.
To keep the brand identity strong, the wordmark should always look the same and be easily recognizable in all uses.
Why Did The Logo Change?
WooCommerce has grown, and so has the ecommerce industry. The old branding no longer reflected its full potential. With a clearer understanding of its audience—merchants, developers, and partners—the new identity emphasizes flexibility, customization, and control.
The new logo highlights WooCommerce’s strengths: complete store ownership, scalable solutions, and a thriving global community. Designed for the future, the updated brand ensures it stands out while staying true to its WordPress roots.
The WooCommerce brand refresh was driven by the need to stand out in a market dominated by polished SaaS brands. The goal wasn’t just to look modern but to stay true to WooCommerce’s core identity—what it offers, who it serves, and what makes it unique.
Conclusion
WooCommerce’s new logo isn’t just a fresh look—it’s a statement of growth, flexibility, and staying ahead in the ecommerce game. From the bold purple color to the refined branding rules, every little detail helps Woo stand out while staying true to its roots. For store owners, keeping up with these changes means a more polished and professional brand presence.
So, if you’re using the Woo logo, make sure you’re doing it right! Check out WooCommerce’s official site for all the details and guidelines. For easy-to-follow tutorials, guides, and the latest ecommerce tools, trends